A major aspect of running a successful business is making the right choices. Considering that, you’ll want to make sure that your business is choosing the right types of packaging. Whether updating a current product or preparing to for a new release, having the right kind of packaging can be extremely beneficial. A clamshell is a term given to a type of blister package that folds together. With that in mind, here are four important clamshell packaging considerations to make.
- Customized Clamshells
In certain situations, businesses need thermoformed clamshells. Thermoforming is done by heating plastic in order to mold it into the desired shape. While thermoformed clamshells might be more expensive than more generic options, it’s a cost many companies feel is worth it. In turn, your business is able to utilize clamshell packaging that is completely customized and likely differs from what your competitors offer. - Free Standing or Hang Hole
It’s important to think about how your product will be placed on store shelves. Product packaging without a bottom base or feet should include hanging holes in order for these items to be placed on shelves. If you’re working with a quality clamshell manufacturer, it’s possible to have packaging that includes both feet and hang holes. Feet work best for products that will stand on a shelf while hang holes are needed if a product will be suspended on shelves. - Sealing Method
If you’re wanting to create a user friendly clamshell, it’s best to utilize a button system. This allows a consumer to easily open and close a clamshell package. That being said, certain clamshell packaging solutions must be created with theft deterrence in mind. In those situations, it’s best to choose clamshell packaging solutions that are sealed without the inclusion of any buttons. Certain user friendly clamshells are protected behind store locking systems that also help to deter theft. - Including Inserts
It’s important to think of packaging that will attract the attention of consumers. In fact, statistics gathered from 2016 found that 66% of those surveyed tried a new product due to the packaging catching their eye. With that in mind, you might want to consider a mock clamshell. This type of clamshell gives your products superior protection while still being able to have inserts behind them. For instance, you can create an insert that adds color or includes additional information about a product. With mock clamshells, insert design options are seemingly limitless.
To summarize, there are many variations that come with creating clamshell packaging. That being said, it’s important that you’re able to offer packaging that appeals to customers. In fact, statistics gathered from a 2016 West Rock Consumer Insights Study found that 26% of those surveyed felt that a product’s packaging is immensely important. If you’re in need of assistance with your next clamshell order, consider contacting a patented packaging company. In turn, you’ll be able to get your products into stores while they’re housed within the security and appeal of clamshell packaging. Whether you’re wanting user friendly clamshells or ones that deter theft, a packaging company will be able to take care of your concerns.
