As people, we tend to block out advertisements and signs that we see on a day to day basis. Whether this shows up as digital signs on a web page, marquee signs for schools, or billboards when we’re driving on the highway, we don’t tend to notice ads unless they really catch our attention. That’s the whole point of them after all. So what makes ads stand out?
Relevancy
The content of an advertisement is a large part of what makes it relevant to the people who see them. Some of the more popular billboards you see while driving are advertising restaurants and fun events, because that is usually what you’re thinking about while driving. 68% of poll respondents frequently or sometimes make their shopping decisions while in the car. In fact, nearly 60% of people reported visiting an event or restaurant because of seeing a billboard ad while they were driving.
Impact
The impact that signs can carry can be equally important. Reports have shown that more than 30% of people discovered a place of business they might not have just because of their sign. Studies have also shown that just by adding a sign at all, you’re reported to show greater sales revenue, especially if it’s a larger sign. Adding on to that, the value of having a sign on-site is estimated to have the same amount of exposure as getting two dozen newspaper ads each year.
Brightness
The vividness of a sign can also change its worth, as most people are attracted to bright things. That’s why business owners have recently been making the switch to full color LED signs. While this may seem like a strange transition, LED lights have been gaining traction for the past few years for a variety of different reasons. In fact, it is currently estimated that LEDs are going to achieve a 53% penetration of the global lighting market within the next year. It only makes sense to use full color LED signs to market your business. Not only will this increase your exposure as a whole, but you have the variability to use them as billboard ads or just signs outside your own business, and that’s something that can’t be said for most ads.
Full color LED signs are becoming more and more prominent because they adhere to each of these principals. They are relevant, impactful, and undoubtedly bright. Even if you don’t have the money for one as a large billboard ad, setting one up outside your place of business will make you stand out from the crowd. And that is one of the most important parts of keeping your business successful.
