What is retargeting? Many marketers are rallying behind a new tactic — one that is especially useful for small businesses — called ad retargeting. Website retargeting focuses on a big problem for small businesses: only 2% of first-time visitors actually buy something, Small Business Trends reports. The website continues, “Retargeting focuses on the 98% of […]
Day: February 18, 2014
Hop On the Latest Marketing Trends
In recent years, advertising and marketing strategies have shifted toward the internet. It is no longer enough to simply put ads in the paper, send out flyers, and make television commercials. As smartphone and mobile devices usage has increased exponentially, people are more connected to the internet than ever before. This has made it even […]
