In recent years, advertising and marketing strategies have shifted toward the internet. It is no longer enough to simply put ads in the paper, send out flyers, and make television commercials. As smartphone and mobile devices usage has increased exponentially, people are more connected to the internet than ever before. This has made it even more crucial for businesses to work with internet marketing agencies rather than a traditional advertising and marketing agency to promote their product or service.
Online marketing companies can work with businesses to create visually appealing ads, a high quality website, and even help with social media marketing. The visual aspect of marketing can be highly effective, as SocialMediaToday.com reports that your brain processes visual data about 60,000 faster than text. A well-designed website with informative, relevant content can attract and sustain customers. Social media marketing can be extremely important, because millions of people worldwide have social media accounts, and of the 88% of internet users that used their mobile devices to research products online in 2012, about half of them inquired on social media before making a purchase. Additionally, more than half of all marketers gained a customer through Facebook, and about 43% through LinkedIn.
An internet advertising and marketing agency can also analyze other marketing trends to help keep your business competitive. Some of the latest trends are pointing toward an increase in event marketing, as well as search engine optimization and pay-per-click advertising. All of these strategies utilize different facets of the internet to promote a business’s website, and also keep the user as their central focus.
With the help of internet advertising companies, businesses will be able to stay competitive and reach out to more consumers. Even though direct mail marketing and more traditional methods of advertising are still effective, you will also have to invest in online marketing in order to ensure that your company remains successful. Find out more here.