Signs are how you communicate your business’s intents and desires at a glance. Sounds like a pretty tall order, right?
Perhaps, but one that’s worth fulfilling. Commercial business signs, marquee signs for schools and digital LED sign boards all have one thing in common…less is more. These are supposed to be understandable and appealing to a wide variety of people. This is easier to do when you build upon the foundation of what makes a good sign and combine your know-how with some good, old-fashioned modern technology. By the time you’re finished reading this you’ll be all caught up on the art of the electronic signs.
The Broad Function Of Signs
By the time 2019 arrives LED signs are estimated to reach an impressive 50% penetration of the global lighting market. That should tell you something about the broad function of signs and how it affects countless businesses, companies and establishments. The value of an on-site sign has been found to equal (and sometimes surpass) 24 full-page newspaper advertisements, which doesn’t even start to cover all the other uses that can be gleaned week by week. Did you know over 30% of people wouldn’t have found an establishment if not for the sign? When you decide to give your digital signs an overhaul, rest easy knowing you’re making a smart decision.
Emphasize Legible Print
Your marquee signs for schools shouldn’t cause someone to squint. Print needs to be large and bold to remain legible at all sorts of distances, closing the gap between you and your potential customers. A recent poll saw over half of all respondents over the age of 18 saying they learned about an event they wanted to attend from glancing at a billboard. Another 60% of respondents said they learned about a restaurant they later went to visit. Electronic school signs are able to be modified at will, including font, color and size, all the better to make sure nobody is missing your message.
Don’t Be Too Cluttered
Your sign shouldn’t be a busy mess. If people can’t even figure out where to start looking first, how are they are going to actually want to stick around and find out more? Studies have shown either adding or changing a sign will directly improve your sales revenue. This can mean changing your sign’s placement to an area with more foot traffic or changing your sign’s design so it stands out amid the clutter. A common rule-of-thumb is no more than three colors (preferably two) and one focal point. This will ensure your sign gets straight to the point and doesn’t leave customers floundering in confusion.
Provide Useful Information
A good way to make sure your marquee signs for schools and signs for churches remain chock full of useful information is to think about how you go about your daily routine. What signs stand out to you? Likewise, what signs do you find yourself becoming disillusioned with? A recent Best Buy study found 18% of its walk-in customers deciding to visit because of the sign. Another study saw around 80% of a business’s customers either living or working within a five-mile radius. A sign is supposed to make it quick and easy to get what you’re looking for. If that’s convenience, smart pricing or an appealing approach, all the better!
Crafting The Best Possible Sign
Now that we’ve walked through the steps of crafting a good sign you can start thinking about your marquee signs for schools or LED business signs. Over 70% of people will frequently look at the messages on roadside billboards (both traditional and digital) and an estimated one-third of all customers to a recent poll said they looked at an outdoor advertisement every time they passed it. A smart location near a lot of foot traffic will ensure you get a wide variety of people viewing your message, while adhering to basic design will guarantee you’re not overlooked in favor of a simpler approach.
Think it’s impossible to fit a lot into a simple sign? When you stay in tune with the basics, you’ll be surprised at how much you can accomplish.