How Custom Packaging Can Help Your Business Get Noticed

There’s no denying that Americans love to drink coffee. As a boon for the food industry at a time when other drinks such as soda and bottled water are in decline, coffee has come roaring back in popularity since a decline in the mid 90s. Forty six percent of American workers say coffee helps them stay productive at work and more than half of Americans older than 18 drink coffee every day.

While coffee is a popular drink of choice, a big reason for its popularity is its packaging and labels. Well known brands are easily recognizable in a store and customers tend to trust products they are familiar with.

Whether it’s coffee, produce, marijuana or pet treats, there are many benefits to having professional custom packaging. At the end of the day, if a customer recognizes a company’s product, they’re more likely to trust it and ultimately that means profits for that company. Here are three reasons why custom packaging and bag labels could help your business:

  • Easy Creation: Many professional label and sticker companies make it very easy to create a custom product label for a company. The process of making this happen starts by uploading a product name and company logo. From there, bag labels can be customized to whatever size, shape or color a company is looking for.
  • Fitting The Product: Customized bag labels can be designed and customized in a way that fits a company’s products perfectly. Labels come in all shapes and sizes to fit a company’s packaging whether it’s looking for custom printed coffee bag labels or box labels for food packaging. Customizing them allows a company to easily create different labels for different categories of products.
    Pet treat packaging for example can be separated into hard and soft treats with two different colors differentiating the two. Custom printed coffee bag labels and coffee packaging design can be differentiated by colors for different blends and custom bag labels for different strains of marijuana.
  • Professional look: Packaging can say everything about a product. Eighty five percent of shoppers said their purchase decisions are informed by reading a product package while shopping. Additionally, a 2016 study by West Rock Consumer Insights revealed that 66% of customers have tried a new product because the packaging caught their eye. Well known coffee brands like Maxwell House and Folgers are well known for a reason. Sure they have effectively marketing on TV, but their coffee packaging design is also instantly recognizable.
    What does that mean for a business? It means that creative custom packaging can go a long way in catching someone’s attention. The West Rock study also found that 26% of people said the packaging of a product is extremely important to their overall satisfaction. There’s a reason customers trust well-established companies and it has a lot to do with the familiarity of their product labels. Printed coffee bags that list a product’s name and ingredients can tell customers everything they need to know if they pick up your product.
    Custom printed coffee bag labels, bottle labels or box labels can also give a company the chance to establish their own iconic logo that customers will instantly recognize the next time they walk into a store.

Need further proof that labels work? In 2017 more than $69 billion was spent on pets in the United States and according to a 2017 Pew Research Survey, six in 10 Americans believe marijuana should be legalized. As both industries continue to grow, custom labels could go a long way as businesses that pay close attention to packaging have reported a 30% increase in consumer interest.

Custom packaging works great when it comes to vegetable and fruit packaging as well. Eighty-five percent of shoppers said their purchase decisions are informed by reading a product package while shopping and custom packaging can make certain fruits and vegetables more appealing, particularly at farmers markets.

Almost two in three Americans (62%) read food labels and having your own custom printed coffee bag design or vegetable and fruit packaging will not only make your wares more appealing, customers will come to trust your products since they can pick something up, read the label and know exactly what ingredients are in the products you’re selling.

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