What Custom Packaging Do You Have Planned for Your Next Big Marketing Event?

This is the weekend when all of the action begins!

The baseball fans start rolling into Omaha, Nebraska, this weekend for the opening rounds of the College World Series Baseball Championship. Although some of the fans have only been planning for their trips for the last week after their favorite teams made it through the super regionals, Omaha has been getting ready for months.

It takes a whole city to host an even like the College World Series, and people all across the area have been doing their part to get ready for the biggest sporting event outside the Olympic Swim Trials. Parents have been signing up to volunteer at concession stand time slots so that their children’s organizations can receive funds that will last through the school year; road workers have been busy finishing up all of the projects so that traffic will run smoother; merchants have been planning their give aways that will draw people in to their on site store tents. From user friendly clamshells that will hold a free pair of ear buds to updating the retail packaging to highlight the eight teams that traveled the Road to Omaha, customizable packaging is the best way to make sure that these items catch the attention of the fans long after the series in over.

Environmentally Friendly Packaging Is Appealing to Many Customers

Some of the packaging can, in fact, seem a little excessive, so it should come as no surprise that there are also a number of green packaging items in the Fan Fest area as well. Even the user friendly clamshells can be made from environmentally friendly products. From utility storage boxes to safety glasses cases that are repurposed for sunglass give aways, Omaha, and other cities that host large sporting events, wants to make sure that fans feel welcome when they come to town.

The latest research indicates that as many as 52% of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact. Even though this is an important trend, the fact of the matter is that only 14% of consumers feel that brands are making an effort to improve packaging to satisfy consumer needs, according to a 2016 West Rock Consumer Insights Study.
From user friendly clamshell packaging that is also environmentally friendly to switching to paper bags instead of plastic, if your company is getting ready to be a part of big local event this summer it might be in your best interest to make sure that you consider not only the product, but also the packaging!

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