From clear window decals to display stands, signage is hugely important. After all, the typical person who is living in the United States sees as many as three thousand advertisements and signs in just one day. Of course, signs like billboards are hugely important. They’re incredibly information and can bring in a great deal of business to various companies and brands, as well as draw attention to places like restaurants and events.
But signs in the actual store itself, from clear window decals to floor standing sign holders to glass door business signs, are also hugely important. Having clear window decals and flyer stands and the like can very much increase your sales, particularly because so many purchases that are made are actually considered to be impulse purchases. In fact, as much as sixty percent of all purchasing decisions (around six out of every ten) that are made in a physical store can be classed as just that, an impulse purchase. With more than eighty percent of all consumers and potential customers making their final purchasing decisions while they are actually in the store, having signs such as clear window decals can make a big difference.
Signs like clear window decals and holders for price tags can be used for a variety of purposes within a brick and mortar store. For instance, they can effectively be used to inform the potential customer of important promotions and events, such as sales. Signs can also help to organize a store, such as different sections of clothing – including discounted clothing and clearance items for men, women, and children alike. On top of this, the use of signage in a store can even increase the sale of full price items – that is, items that have not been discounted in any way whatsoever – by very nearly twenty percent, if not twenty percent itself, in comparison to full price items that do not have signage highlighting it. Basically, the signage that you use can be incredibly effective at drawing the customer in, catching their attention and making them want something. In fact, more than fifteen percent (sixteen percent, to be more exact) of all impulse purchases can be directly tied to a display sign that was near the object that was ultimately purchased. And clear window decals can work in very much the same way if they are used to draw in customers from outside the store. These clear window activities can be particularly important for those stores that are set up in malls and shopping complexes, where they must compete with a large number of other stores for the attention of many different consumers and potential customers all at once. Eye catching clear window decals can be just the way to do this – particularly if they are advertising a great promotion or a sale in which customers can buy your goods and products but save money while doing so.
You can use your signs to create a welcoming environment as well, one that provides an aesthetically pleasing experience for a customer. After all, the experience that a customer has while shopping from you – particularly from a brick and mortar location of a store – is crucial to their overall view of your company and place of business. In fact, most customers (more than eighty five percent of those who were surveyed) said that they would actually be willing to spend more money if it meant that their shopping experience was, on a whole, superior to other shopping experiences they have had in the past. Of course, many factors go into this, from the customer service they receive to the quality of the goods sold to them. But the design of the store and signs in it can also play a role in this, and everything from clear window decals to glass door signs can have more of an impact than you – or even the customer – might actually realize, even if it is just a subconscious impact.