From wrapping vehicles to erecting billboards to displaying on site signage and store signs, there are many ways that we advertise in the United States. Really, it’s no surprise that the average adult will see as many as three thousand of these advertisements over the course of just one typical day, all things considered. And all of these advertisements have merit and work well to get the message out about a brand or a company or even just a product, from vehicle advertising like wrapping vehicles to supplemental promotional signs to other types of outdoor signs.
First we’ll start with billboards, which are arguably one of the most dominant forms of advertising in our world today. Billboards play a hugely important role in the way that we consume products, as almost all of us are exposed to a variety of billboards – sometimes a wide variety – on a regular basis. Billboards are so common, in fact, that many people view them nearly every day on their way to work and back from it as well.
In addition to the mere widespread prevalence of billboards, they are also simply just hugely effective, something that can be seen in the fact that more than seventy percent of all people who drive past them will pay attention and sometimes very close attention to the signage that they pass, from billboards to other types of roadside signs as well. These billboards have been proven to be so effective at advertising that more than fifty five percent of the adult population of the United States have attended at least one event that they first saw advertised on a billboard and the same percentage of American adults have gone to a restaurant that they first saw advertised in the very same way.
But it’s not just billboards that make up the various forms of outdoor advertising that we see in our world as we know it. Wrapping vehicles is another popular way to advertise, and wrapping vehicles can get your brand name out there better than just about anything else. After all, after the process of wrapping vehicles, these vehicles are sent out into the world, where they are exposed to just about everyone who they pass by. And wrapping vehicles of many different people throughout the country is advertisement to the people who decide to go through having their vehicle wrapped as well, with many becoming loyal supporters of the brand even after the process of wrapping vehicles has been completed.
But aside from wrapping vehicles and erecting billboards, on site advertising is also incredibly crucial. In fact, on site advertising is so very powerful that it can easily be compared to taking out as many as twenty four full page ads (color or not) in your local newspaper over the course of just one year. And places and various locations of business can incorporate this on site advertising in many different ways. Window decals, for just one example, are incredibly eye catching and easy to apply and remove, meaning that you can change them out at will or as necessary. They also don’t take up very much space in your store and draw in the typical shopper if they are particularly aesthetically pleasing.
And the impact of on site signage, from window decals to other types of store signs, is one that is quite impressive, with half of all of the customers who enter their store doing so directly because of signage that they say. In addition to this, full priced items have been found to sell better as well when they are advertised directly using on site signage methods, sometimes as well as twenty percent better than their counterparts that do not incorporate such advertising techniques. This study was conducted at Brigham Young University and as well as in a number of other places, all with similar results pointing towards the important and potential success of methods of on site signage.
Advertising is important in the United States, from window decals to vehicle wrapping to billboards. For most companies, advertising is needed to survive – and certainly to thrive in the long term.
