One aspect of the custom cardboard packaging industry that we don’t think about much is the corrugated display boxes that grab our attention in retail environments. And they’re important, because research shows that about 70% of us make our buying decisions right there in the store. Whether they’re counter displays or large pallet displays, they feature a point of purchase design that makes the product stand out from the large number of others for sale.
Custom corrugated displays can be utilized for new items, special pricing, and even the combination marketing of things you can buy and use together. It has been found that we shoppers make our purchase decisions at the store shelf in roughly five seconds, so packaging design is very important.
With over 1500 plants in the United States and more than 70,000 employees, corrugated packaging represents the largest part of the total packaging industry.
Custom cardboard packaging is used at one time or another for over 90% of the products in North America, whether for shipping, display or both. It’s been the most cost-efficient choice for more than 100 years. And over the last decade, improvements in linerboard design have cut its weight by 10 to 15%.
Another significant advantage of custom cardboard packaging is the ease with which it can be recycled. In 2012, 91% of it was recovered and processed for re-use. These days, about 46% of all containerboard is recycled material, and that minimizes its impact on environmental concerns such as greenhouse gases, acidification and non-renewable energy. It’s been estimated that recycling one ton of cardboard equates to saving over nine cubic yards of landfill space.
If you’re looking for good quality shipping containers made especially for your product, or you need a retail display with high end graphics that sets you apart from the competition, custom cardboard packaging is the answer.