There are many components that go into building signage. Although most brick-and-mortar stores have websites in this day and age, they still very much have a need for good signage. Why? Because as much as it’s important for potential customers to be able to look up your business and learn more information online, many of them are still initially drawn to businesses when driving by them. Usually, those that become attracted to businesses during those moments have their eye drawn to attractive, effective signs. In fact, 80% of shoppers say they entered a store simply because of the signage.
Of course, having a sign advertising your business doesn’t mean that you need a traditional, old-fashioned sign. There are many things that you can do to ensure that your sign is as appealing as possible while being forward-thinking and exciting. With that being said, let’s look into some of the things that you should take into mind when building signage effectively.
1. Go Digital
one of the best pieces of advice we can offer when creating effective signage is to go digital. There are many benefits to choosing digital signage over traditional signage. For one thing, it’s easier to maintain. The messages on signs can be more easily changed if the signs are digital and simply need to be reprogrammed. Furthermore, digital signage is flashier and its rapid changes and bright lighting have a strong appeal.
2. Choose Colors Carefully
Different colors have different meanings on signage. For example, while red may be exciting and vibrant, it must be used carefully. Drivers, after all, are conditioned to associate red with “stop”, and maybe unconsciously turned off. In contrast, green is associated with “go”, and therefore may be viewed more positively. Colors like blue could have a more corporate feeling, while yellow is exciting and pleasant.
3. Take Care with Your Font
When choosing a font for your signage, take care to make sure that it’s clearly legible while at the same time popping. Many people today do not easily read the cursive scripts, especially when they’re driving. You don’t want anyone to miss your message due to the font chosen.
4. Don’t Overdo It
While you may want to tell your whole story in a sign, it just isn’t possible. Keep the messaging to the point.
Designing the right signage for your business can be challenging without the right tools and experience. To work with our design experts, contact us today!
