How often do you look at your store from your customer’s point of view?
Not in the sense that they’re curious about your digital marketing campaign or want to know where you stand next to your competitors, but really put yourself in their shoes. What do you think the average customer is thinking when they pull up in the parking lot and make their way over to the front doors? What goes through their head when they walk inside the lobby and take it all in? Your first impression can make or break a repeat client and is something you should put a little extra time toward in 2018. This goes not just for your marketing campaign, but your interior design.
Natural stone for sale is a great way of making sure you always put your best foot forward.
Marble Stone Has Been In Use For Thousands Of Years
Ceramic tile is far from a new construction. You could even call it the literal building block of human civilization. The use of marble in architecture and interior design can be traced all the way back thousands of years to the earliest ancient Egyptian and Mesopotamian cultures. Natural stone for sale can supplement your foundation, create walkways for your building’s front yard and decorate your lobby. Not only is it environmentally friendly and long-lasting, it creates a solid first impression for the eco-savvy consumer.
First Impressions For Your Customer Are Everything
Your customer needs to be greeted with more than just a shiny promise and a big smile. They need to be impressed by every little detail your business has to offer, from top to bottom. The design of a company’s lobby is incredibly important, as it’s often the first things visitors see when they drop by. Even repeat customers stand to benefit from your constant attention to detail, as even a minor lapse in cleanliness or design quality can see them swapping out their patronage for your competitors. A recent study found one out of three consumers prefer to choose brands that support social or environmental causes.
Hardscaping Is A Flourishing Industry
With all these positive additions to your business model it’s not hard to see why hardscaping is flourishing lately. Everyone wants to get the most out of their dollar and marble slabs for sale deliver in spades. A 2017 Unilever study found there is a staggering $1 trillion market opportunity for brands that can effectively communicate their products, or company’s, sustainability benefits. Natural stone for sale is using your interior design to the fullest, providing you cost-effective benefits while still relaying to customers you’re favoring an environmentally-friendly approach.
Natural Stone For Sale Is Easy To Maintain And Long-Lasting
What else can you stand to gain when you invest in natural stone for sale? Longevity and durability are high on the list. The thicker the stone, the more durable, particularly when facing a lot of foot traffic. The National Association Of Home Builders found marble flooring can last up to 100 years with proper maintenance, while marble countertops can last a lifetime. You also don’t have to work very hard to clean it, as stone can easily be dusted, mopped and swept without the additional varnish or deep cleaning required by wood and carpet.
A Beautiful Business Is A Successful Business
When in doubt…show, don’t tell. Your digital marketing campaign and commercial presence can only do so much, so let your lobby do the rest of the talking. Natural stone for sale is a fantastic compromise between environmental benefits, cost-effective business models and good, old-fashioned practicality. A recent study found over 80% of travelers feeling it’s important for properties and accommodations to implement eco-friendly business practices. When you garnish your lobby or walkways with natural stone for sale you let your future and current customers know where your interests lie.
Look at things from your customer’s point of view. Use natural stone slabs for sale to give them something to look forward to and remember.