Your daughter is certain that she needs the new makeup palette that is being released at her favorite store next week. When you pointed out that the colors in the palette look exactly like the colors that she already wears, she had another quick response as well. This new palette is shaped like a mermaid. Well, maybe not exactly like an entire mermaid, but it is packaged as a fan and each individual color is pressed into its spot like a sea shell. The iridescent colors may be very similar to many of the colors that she already has, but the packaging makes all the difference!
Custom Makeup Packaging Helps Sell Products
The cosmetic industry is very competitive, so it should come as no surprise that a number of companies are employing a number of custom cosmetic packaging designs to create a demand for their specific products. With the help of marketing companies who prepare box packaging mockups, various companies are able to help increase their sales with unique items. From Christmas shaped custom makeup packaging during the holidays to other more classic designs that attract consumers year round, the use of the right kind of package can help increase the sale of any kind of product.
As a result, custom packaging is used by many industries. From cleaning products to toys, there are a number of ways that packaging can increase sales, as well as protect the consumer. Consider some of these facts and figures about the packaging industry and the impact that it has on the economy of the nation:
- As many as 95% of new products fail every year. Some of these failures may have turned into successes with the right kind of packaging.
- 40% of online shoppers indicate that branded packaging makes it more likely that they will share via social media or recommend products to friends.
- 52% of consumers across the world indicate that they make purchasing decisions partially based on whether packaging shows a brand making a positive environmental or social impact.
- After showing strong attention to their product packaging, businesses have reported as much as a 30% increases in consumer interest.
- 50% of consumers indicate that they will make additional purchases from a brand that uses premium retail packaging products.
- Following a purchase, 90% of consumers indicate that they reuse product packaging boxes after the purchase.
Eyeshadow shaped like a mermaid, cleaning products securely packaged so they do not get into little hands. These are both examples of the kind of creative and functional packaging that helps companies make sure that they more successfully sell the products that they offer. With the use of custom makeup packaging and other marketing techniques, it is possible to make sure that you are able to increase your sales and protect your consumers all at the same time.