If you’re looking for information to help you market your fitness business, you’ve come to the right place. Read on or enjoy the video for a few of our favorite tips for creating an outstanding marketing plan for your fitness business.
1. Make sure you have a well-designed website
A well-designed, easy-to-navigate website is a must when it comes to fitness marketing — it’s often the first place potential customers go for information about your business. Make sure your branding is in order, and your website is easily viewable on mobile phones.
2. Create a solid customer relationship management (CRM) system
A great health club software system is critical for developing and maintaining relationships with clients. Set the system to notify you about important dates such as birthdays and membership anniversaries. Creating personal relationships with clients is one of the most important keys to creating and developing a strong client base.
3. Create a strong social media presence
Facebook and Instagram are critical for fitness marketing. Work with experienced digital marketers to develop a strong social media presence that reflects the feel of your business. It’s also a great opportunity for trainers who work at clubs to get their name out there to develop a solid client base.