Shoppers are making 82% of your purchase decisions once they are already inside a store. This means it is crucially important for businesses to get in-store signage right. You want to control messaging as well as exercise some branding control with custom shelf tags and other signage. Here is why it’s important and how to do it right.
Does Anyone Read Those, Anyway?
You might wonder if your customers are really reading shelf tags. In fact, the average customer probably does think that he or she is immune to most advertising. But studies say otherwise. A study out of Brigham Young University showed that when a sign accompanied merchandise, that merchandise outsold the same merchandise without a sign by 20%. Between six and 10 buys that take place in any store are impulse buys, and nearly 70% of consumers in the United States have made a purchase because a ssign caught their interest.
What Do My Shelf Tags Need?
Shelf tags are pretty small, so you need to make sure you’re taking advantage in a smart way. Just because they’re small does not mean they aren’t really useful, and there are some things you can do to make them effective.
About a third of all buyers will make a pretty sizable impulse purchase this week, according to a Marketing Support Incorporated study. And while the digital world seems to be taking over everything, 94% of retail sales are still taking place inside brick-and-mortar facilities. Your signage has the potential to grab your customers and influence them, as well but strengthen your brand. Make sure all your signs, from in-store marketing to outside signs, are effective for drawing the purchases you need.