Video marketing provides a huge advantage to any business. After all, many people are “visual learners, and are more willing to watch something that read about it. In fact, studies show 20% of people will read text while 80% of people prefer to watch a video of the same content. Why not make the most of this, and spend the time and energy to put together some great video content to get your business’s name out there?
Even for those that are taking advantage of video marketing trends, it’s not always a walk in the park. You can’t just post the video content on YouTube and be done with it. You need good video promotion in order for people to actually see your video, and learn about your business. But bad video optimization SEO can be just as bad as none at all. Here are some tips to help guide you through it.
5 Basic Tips for Video Optimization
Research YouTube Keywords – You need to know what people are looking for in order to help them find your video. Find out the most popular YouTube search terms for your industry, and stick those terms in your video title, description, tags, and other relevant fields.
Check Out the Competition – Before you start uploading your content, check out what other companies are doing, and see what you can do better. IF you can’t necessarily do better, choose some less popular, less competitive keywords to rank on instead.
Enable Closed Captions – Search engines love text, the more text the better. Obviously, sites like YouTube don’t have a ton of text, but you can actually change that. You can create closed captions for search engines to crawl simply by writing up a script and adding it to your video.
Optimize Video Files and Thumbnails – Don’t forget your SEO when creating your video’s file title. Giving it an applicable SEO-friendly title instead of some randomly-generated letters and numbers will help YouTube better understand what the video is about, and make it more likely to appear as a “related video” alongside other similar videos.
Put Links Above the Fold – Adding your business website’s URL to the video’s description is a great way to build website traffic, but you have to understand how YouTube works in order to make the most of it. YouTube only allows a certain amount of text in the description before users have to click “Show More” to see the rest of it. Make sure you put your URL above the fold, so to speak, or you’ll lose a lot of potential customers.
Make sure you’re getting the most out of your video content with good video marketing and SEO. Video content can be a great way of promoting your business, but only if you make the video content work for you. More research here.