If you’re running a business, it can be a good idea to consider hiring a public relation firm, to help to promote your business. Interestingly, the term “public relations” came into vogue following WWI, as “propaganda” had gained a negative connotation during wartime. A public relations firm or agency, such as Pr agencies new york or PR agencies Boston, can help your company to develop a public relations strategy as well as improve content market, which involves customer acquisition and brand awareness. Interestingly, Edward Bernays, Sigmund Freud’s nephew, is generally considered the father of public relations.
Furthermore, a public relation firm can also help you company to develop social media PR. It is important to note that there are numerous benefits of social media PR. For example, 77 percent of buyers say they are more likely to buy from a company whose CEO uses social media, such as blogs, twitter, and facebook. Google+ is also a rising form of social media; Google+ is expected to have over 400 million users by the end of 2012. There are many social media pr firms that can help you company to better utilize social media. Lastly, there are also tech PR firms that can help your company to better utilize technology. An important aspect of technology relevant to businesses is mobile commerce, which is projected to increase ten times from $3 billion in 2010 to $31 billion in 2016. Ultimately, effective PR is crucial. If you’re running a business consider using a public relation firm.