There’s nothing like a good sign to get business rolling in. The hard part is just getting that good sign in the first place.
Should you set up a-boards in front of your shop to catch a couple’s eye as they’re strolling past or use custom banners further down the street? Is it worth investing in backlit film for sale or should you create a custom sandwich board that’s on the smaller side? The downside of having so many options is having far too many places to start and only so much time in the day. Getting this right, however, will net you the higher foot traffic you’ve been looking for. The art of the sign can be boiled down to a few details, all of which will be explored below.
Placement, color, sign type…all these ingredients will come together in a marketing display you can be proud of.
Did You Know?
Just how much do you know about signs and their impact on business? A little refresher doesn’t hurt any. A well-placed sign has been found to expose local consumers to your brand anywhere from 50 to 60 times per month. Likewise, failing to create a strong sign presence can seriously leave you struggling to reach your average monthly figures. This can include giving customers a bad first impression or simply placing your a-boards somewhere that won’t be seen on a regular basis. Thankfully, the tips below will help you avoid some of the more common pitfalls businesses make.
The first thing you should know about any good sign is the benefit of a good location. How are people supposed to learn about your services or next big sale if they can’t even find your a-boards in the first place? One study found half of all customers who enter a business will do so because of its signage. In fact, an interesting Best Buy study saw nearly 20% of its customers deciding to drop by because they noticed their sign. A place that receives a lot of foot traffic, while still being close enough for local visitors, is a necessary ingredient for any marketing recipe.
How about color? You don’t have to be the world’s most talented painter to understand color theory and the impression it leaves on passerbys. A recent survey found nearly 85% of people either agreeing or strongly agreeing that signs can convey the personality or character of a business. Your sign should use no more than one to three colors, with rare exception, and should put an emphasis on a focal point. This means drawing the eye naturally while creating a pleasing enough image to inspire positive emotions in your customers-to-be.
Now for the type of sign you need to use. A construction site sign generally needs to be on the larger side to be seen at a distance, with LED models crucial for bad weather and late projects. A-boards, on the other hand, are small and charming, able to be put just outside a shop or down the sidewalk to get people talking. A recent study found 85% of a companies’ customers living within a 5-mile radius of the business. These customers will also see signage for the business 50 times a week or more. Combining placement, color and sign type will ensure you’re never passing up an opportunity to leave an impact.
Choosing The Right Sign Type
Which signs should you use? Let’s break it down. Several studies, including a significant one from Brigham Young University, showed merchandise with a sign outsold merchandise without a sign by 20%. This means you won’t want to miss out on in-store display boards for sale and price tag sleeves if you want to clear the shelves. A-boards are a great way to snag a customer’s eye and show off your artistic skill, able to be customized at will and placed nearby for maximum impact. Wall decor posters and custom display boards can also give the eye some variety.
Want to increase your foot traffic and get more repeat customers? It’s all in your custom display board.