An incredible 24% of all marketing spending over the last year was with online and digital marketing. The demand for internet marketing solutions has grown every year, and small business owners that want to get in on it should find an SEO software provider that is at the forefront of their field. Search engine optimization, or SEO marketing has evolved over the years, and if people are using old techniques, they could end up doing more harm than good for their clients.
A full 21% of marketers that work with agencies and their SEO software report being highly satisfied with its performance, compared to 21% of those who prefer to do it in house. Modern website SEO packages can also include PPC (pay per click) advertising. During a PPC advertising campaign, the company placing an online ad only pays when users click on the ad or banner.
High quality SEO software can also include social media campaigning. Over half of all small business owners (54%) admit that they would benefit from some help when it comes to improving their social media marketing skills. While approximately 90% of all businesses do some kind of social media marketing, only one of out eight actually measure the revenue impact from social media.
An experienced social media and SEO firm can craft a customized package that can provide optimized content on a website or company blog, while also driving more people to the company Facebook, Pinterest and Twitter pages. The more traffic one starts to enjoy, the more likely it will be that their productivity and profits will increase.
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