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Friday 17 August 2018
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Product Packaging Is an Important Industry in America

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For all of the hassle that they can cause for the consumer who purchases a product, the retail packaging that is used for many items prevents theft. And while user friendly clamshell packages are a great advantage for many products, this style of packaging can be modified to that it is tamper resistant if needed.

The product packaging industry is an important part of the nation’s economy and serves as both a way to protect and market all kinds of products. From tamper evident clamshells to customizable packaging that is easily recognizable to consumers of all ages, the product packaging industry drives the sale of many items, while at the same time protecting customers when necessary.

Custom clamshell packaging solutions and other kinds of thermoformed packaging methods continue to expand into more and more industries. In fact, many packaging manufacturers also produce item specific, more permanent, items, like safety glass cases and shooting glass cases.
Consider some of these facts and figures about the packaging industry and the role that it plays in the nation’s economy, product marketing, and consumer safety:

  • A clamshell is a blister package that folds onto itself.
  • 31.9 million metric tons of plastic waste is improperly disposed, so it is important that manufacturers do everything they can to promote proper disposal of their packaging products.
  • 45% of consumers have purchased a product because the packaging was environmentally friendly, according to the 2016 West Rock Consumer Insights Study.
  • 66% of consumers have tried a new product because the packaging caught their eye, according to the same West Rock Consumer Insights Study.
  • Only 14% of consumers feel that brands are making an effort to improve packaging to satisfy consumer needs, according West Rock Consumer Insights.

Manufacturers find many ways to promote their products. They also continue to search for ways to make sure that their consumers are getting a safe, untampered product. Often, the product packaging industry helps achieve both of these goals. From user friendly clamshells to tamper resistant options, the options provided by the packaging industry continue to expand. In a time when more and more Americans are concerned about the carbon footprint that they leave, many predict that the product industry will work toward meeting these needs.




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