Any successful person would agree that business is all about networking, and you need to be presenting your company in the best light possible at all times. While the quality of your products and services is paramount, this will mean nothing if you fail to convey your core message properly in front of an audience.
Trade shows are one of the best ways to inform the masses about how great your company is, and you need to seize these opportunities when they arise. Whether you’re attending a 100-person trade show or preparing for a week-long convention with thousands of people, you never know when your company will catch the eye of a willing investor or consumer.
In fact, the “2014 Marketing Outlook” study by B2B Magazine recently noted that trade shows are the second largest area of growth in media spending (just behind digital), and for good reason. These trade shows attract people from all over the world who are interested in your specific products or services. Therefore, it’s crucial that you invest the right amount of time and money into your custom trade show exhibit to really “wow” the crowd.
Before you ever touch a hammer or nail, you need to devise custom exhibit designs that will stand out among the other booths. Custom trade show exhibits are not just an art; they’re also a science. For example, did you know the suggested dimensions of custom exhibit booths? Standard/Linear booths, the most common types of exhibits, are typically referred to as a “10 foot by 10 foot.” The height of the back wall is limited to eight feet. This back wall height is crucial to consider when designing your booth property. A giant back wall can deter attendees from visiting your booth, let alone learning what it’s all about. Also, you can usually take down one of the three-foot side rails on the side exposed to the aisle to make your exhibit more spacious.
Once the design is finalized, it’s time to focus on attracting the maximum amount of people to your booth. Many people don’t realize that colors and font size play a major role in how their exhibit is received. When it comes to font size, a good rule of thumb is to add an inch of height to the font for every foot away that viewers will stand. If you want visitors to read your text comfortably from about 10 feet away, be sure to add 10 inches to the font size.
Creating custom trade show exhibits is an extremely complex task, which is why you should always seek help from experienced trade show booth builders to get the most out of your investment. Above all else, never settle for less when it comes to building a unique trade show booth. Your exhibit could truly make or break your business, and you cannot afford to deliver anything less than your best.
