Marketing for small business can be difficult if you don’t know what your niche is. Developing a core base of customers can be tough when you haven’t quite narrowed down whom it is you want to reach, so your advertising can flounder. However, working with a marketing agency will give you the ability to develop useful and creative advertising strategies that will reach the customers you need to communicate with in order to stay afloat in a competitive marketplace.
The trick with advertising for small business is to have a clear idea of who your customers are and then give them promotions and information that will resonate with them. If you’re looking to put a new spin on your ads, here are three advertising methods you and an agency may be able to incorporate into your print and online advertising:
Think outside the box with printed brochures.
Brochures don’t have to be boring. In fact, the more unique they are, the more creative advertising techniques you can use to impress your customers. For instance, brochures should be portable in size, but that doesn’t mean they need to be small. Some businesses will choose to shape their brochures like the products they sell — like a used vehicle dealership creating brochures in the shape of a car. Others might contain information that reads like a casual conversation with the customer rather than using overly salesy language to sway them.
Keep customers informed with a well-designed newsletter.
Writing a newsletter can keep your customers informed of everything going on with your business — from new products and promotions to a more “human” side of your business with community outreach news. Newsletter printing services can help you decide if you’d like to display your newsletters in-store or mail them out to your customer base — or use both options. In addition to printing newsletters, however, you can also place this information on your website online. A good website can function as both a brochure, with your goods and services explained, and a newsletter or blog to keep your customers informed — and it can also do more than that. Look into email marketing and blog creation when you work with an advertising agency for your business to really maximize your reach locally (or even globally).
Have fun with social media marketing campaigns.
In terms of creative advertising, there are few things that come close to the reach of the internet. Social media platforms, such as Twitter and Facebook, are great for communicating with existing customers and attracting new ones. You can interact with customers by: posting photos of your products, informing them of promotions, showing off recently sold or acquired items, and even having promotions online only, such as giveaways or special discounts. Customers can also get a certain percentage off if they “check in” on Facebook — so they can show their friends where they like to shop. This method helps build your brand in an organic way rather than having to focus solely on outbound advertising.
Want to know more about what an advertising agency can do for your small business? Get in touch with one to discuss unique, personalized options that will help you do business best. Remember, it’s not just about using the solutions that have worked for others; it’s about finding advertising strategies that will set you apart from your competition, as well. Have more questions? Leave a comment below. More on this topic.
