When you are making portable trade show displays for all of your expos on the road, you are likely to want to include a wide array of different components including fabric displays that sit on retractable banner stands and enticing trade show display cases. However, regardless of what else you use, even the best mini table display will not be complete without a literature rack. Having a literature rack available for your displays will allow people to gather all sorts of important information about your business. While things like bright colored fabric and table throws might be what attracts people to your booth, it is the information that they can take with them that may ultimately help to turn them into future customers of your business.
A good literature rack does not need to be terribly fancy or terribly big. In fact, your fixture can be small in stature as long as it can hold all of the rack cards and print media that you want people to be able to pick up from the display. As long as it stands out enough to catch the eye, many more people will take information about your business, even if they do so half heartedly. You will find that once they get this information home, they may decide to glance at it and ultimately want to do business with you. From one single idea, your expose can instantly become a lot more lucrative.
