Successful marketing means knowing exactly what the customers want, what motivates them and what drives them to purchase a product or a service over thousand other competitors. Knowing these is the key to making a company tap into its market and drive them to regular patrons and loyal customers. In fact, knowing the preferences, motivation and what triggers the customers into buying completes and complements all the other marketing activities. This is what most top shopping companies do for their clients. Yes, top shopping companies and not just regular mystery shopper agency because there is a big difference between the services of the two.
For example, if you have a successful local flower shop, you compete with the other flower shops in your area. The local flower shops have the same resources, price and capabilities as yours. You also compete against hundreds of online flower shops. These online flower shops have more resources, cheaper and have more capabilities than the local flower shops. Since they sell online, they can sell flowers anywhere in the country. This is because they have logistics and delivery capabilities, as offered by other online delivery companies. They can also offer the flowers at cheaper rate because they do not have shops that adds to their expenses. Now, what top mystery shopping companies do for their clients is to know why people would prefer to buy locally instead of online or vice versa. The top mystery shopping companies would also know why people prefer to buy from your competitor and not from your flower shop or vice versa. In other words, you will learn why your market behaves in certain ways. This is what top mystery shopping companies do for their clients. Compared with the other mystery shopping providers, top mystery shopping companies offer comprehensive customer satisfaction feedback or responses. You can therefore learn why your store failed to attract customers or why it failed to fulfill customer satisfaction compared to your competitors.
Moreover, the top mystery shopping companies can assess all the aspects of the shopping experience of your customers and potential customers. They can also do this for the different times of the year. The top mystery companies can tell you significant insights as to the drives and motivations of people during peak season and off peak season. Most importantly, and this is what many mystery shopping companies cannot do, the top mystery shopping companies can identify to you all the different aspects of your store or business that matches or meets the drives and motivations of your consumers during the different seasons of the year. You can therefore earn more during the peak season. At the same time, you can attract more customers during off peak season. Some of the aspects that the top mystery companies will identify for improvement includes layout of your store, the training of your staff, the price, service and others.
