Each year, convention centers throughout the United States host what are known as trade shows. In fact, research shows that 99% of marketers found value from trade show exhibits that weren’t obtained from other marketing mediums. In order for companies to represent themselves at trade shows, they’ll need to obtain booth space at these events. With that in mind, here are three tips for succeeding at your next trade show.
- Always Send Your Most Positive Brand Promoters
It’s not something you want to think about but certain employees represent your company better than others. With that in mind, it’s important to make sure you’re sending only the best to your trade shows. This doesn’t mean that you feel certain employees are better people than others. It just means you’re wanting to send the people who you feel are the best at selling your company to event attendees. - Giveaways Help Spread Brand Awareness
In certain situations, you’ll want to think about hosting a giveaway during each trade show you attend. People often find themselves enticed at the prospect of receiving something free. If you’re giving away an item, you’ll likely have customer visiting your company’s booth. Considering that, certain companies find success by having customers wear promotional items or visit their booth to enter these types of giveaways. Business owners are often amazed at how fast these giveaways spread brand awareness. - Don’t be Afraid to Get Creative
One of the most important things to remember at these events is to be creative. While you don’t want to think about it, you’ll likely find that many of your competitors are attending these events. Considering that, these means that trade shows attendees might begin to feel overwhelmed while seeing the same type of trade show tower displays repeatedly. Therefore, it’s a good idea to stand out from the crowd.
In conclusion, there are several ways to stand out at the trade show you attend. A major aspect of succeeding at these types of events is having quality event signage. Research shows that using signage as a branding tool can generate an estimated 75% to your company’s base of customers and referrals. You’ll want to make sure you’re purchasing quality adjustable banner stands to display your company’s signs. If you want to make things easy, consider purchasing adjustable banner stands, trade show booth frames, and other important items online.
