One study by Business Insider shows that it takes 7 seconds for a purchasing decision to be made. The 2016 West Rock Consumer Insights Study found that 26 percent of those surveyed stated product packaging is very important. Having great retail packaging is the key to ensure more consumers purchase your product. Research shows that packaging of a product is a major purchasing factor. According to The Paper Worker, one third of decisions consumers make is based solely on the packaging. In this post, you will learn important retail packaging factors that go into consumers purchasing decision.
In summary, there are several retail packaging factors that help ensure customers buy their product. The 2016 edition of the West Rock Consumer Insights Study showed that 66 percent of people tried a new product because of the packaging. Showing your company does its part with caring for the environment helps sway purchasing decisions. You will want to keep your brand prominent on your packaging. Choosing fonts and colors that go together well is very important. Poor color choices could make the product information hard to read. Lastly, packaging that is relatively easy for consumers to open is always a plus. Following these tips will help to ensure your product does very well on the shelves.