Search
Monday 23 April 2018
  • :
  • :

Three Benefits of Using Digital Signage to Advertise a Small Business

Business signs design

There are a number of different types and styles of signs for businesses. The advertising staple has been around for a long time and continues to be one of the most effective ways to advertise a business. In fact, most small businesses typically get up to 50% of their local customer base just from signage alone. The newest trend in signage has caught up with the rest of technology — more and more business signs are digital.

1. They’re Very Visible.
Digital signs are usually lit by light-emitting diodes (LEDs). Outdoor LED signs are one of the most visible forms of business signs, since they can be read during the day and the night. Additionally, LED lights come in a variety of colors and types, so a visually interesting and eye-catching custom design is simple to achieve.

2. They’re Easily Changed.
Another advantage of using digital signage is that the display can be easily changed. Static signs are much more difficult to change — in many cases an entirely new sign needs to be created to change the message, but this isn’t necessary when it comes to digital signage. The display can be easily changed whenever the need arises without a lot of fuss. A digital sign could even be changed daily to advertise deals or to add a new interesting message.

3. They’re Cost Effective.
Since they use very little electricity, digital signs are rather inexpensive to keep illuminated. Signs are one of the least expensive ways to advertise to begin with — once the sign is installed it advertises all day long every day, and if the signs are on the premises they don’t waste advertising dollars by advertising to people who are not in your geographic area.

Do you use digital signs at your business? Feel free to tell us about it in the comments!




Leave a Reply