As many digital marketing companies will tell you, digital marketing has become critical for the success of any company in the United States. In what is considered to be the digital age, we are all reliant on technology. From our phones to our computers, we all feel that we need it, and many of us would consider ourselves bereft without it. From web design to social media marketing, much of the advertising world has moved into the realm of online platforms and more and more companies are hiring digital marketing companies to help them to navigate this brave new world.
As any of the many digital marketing companies will advise, having an up to date web site with a well thought out web design is crucial. In a world where technology is constantly advancing, having a website design that hasn’t been updated in even just two years will be considered to be antiquated, as it may not function as well as it would if it had had regular maintenance and service updates. Website design is also what convinces nearly half of all potential customers of your website’s – and therefore, your brand’s – overall credibility. Without a website layout that is easy to navigate and aesthetically pleasing, it is all too possible that you will lose these potential customers to a competitor.
Digital marketing companies are also quick to inform their clients that a website must run smoothly in order to retain viewers. If a website takes longer than three seconds to load, the company risks losing up to forty percent of people. A website that takes more than four seconds to load will lose an astonishing one hundred percent of those attempting to view it. If your website takes eight seconds or more to load, you will lose a projected one hundred and fifty percent of potential customers.
As more and more people are using their phones as all purpose devices and becoming more and more reliant on them to look up information, the implementation of a mobile site is crucial. Many website designs do not translate well to a mobile platform meaning that potential customers looking at your site on their phones will be considerably more likely to leave in frustration. A mobile site, however, eradicates this problem and more than half of all businesses and companies that implemented a mobile version of their web site found that their overall sales increased by a considerable margin.
Though there is much that goes into digital marketing services, digital marketing companies will all agree that web design is an important, if not a crucial, component to the success of digital marketing campaigns throughout online platforms. A well constructed and easy to navigate website is one that will draw in potential consumers and customers, while a website that takes too long to load or does not have a mobile version of the site is more likely to turn potential customers away.