One of the fastest growing ways to sell products and services these days is by using the best Internet marketing you can. With the smartphone industry increasing and more and more people accessing the Internet via their mobile devices, the customer access an online business has is bigger than ever. However, to attract customers (and keep them there), you need good web design. A number of studies done on web users indicate that most of us who use the web are fairly impatient and want instant gratification. That is: we want to find the information or product we’re looking for quickly and then go about our business. If we don’t find that, we go somewhere else. So how do you improve your Internet marketing? It’s pretty simple: keep in mind simplicity, email marketing, and social media.
What Are The Benefits of Using Internet Marketing?
First and foremost, the number of people you can reach using the Internet is basically unlimited. Anyone who has access to the Internet could potentially stumble onto your website. Secondly, it’s more cost effective–you may pay for a domain name and a hosting site and even a web designer, but you don’t need to rent a physical space or pay for the cost of physically printing and distributing information about your business. Thirdly, you can be as creative as you want. Small business web design in particular tends to be incredibly creative, based on the specific niche that they’re filling. Having a distinct web design can set you apart from other competitors.
How Do I Make My Business More Appealing Online?
It’s a delicate balance between making your website easy to scan for most users, who don’t really read thoroughly. However, your content quality can’t be shoddy or sloppy–otherwise, the users who do actually read your content will be thoroughly turned away. Research conducted on website design and Internet users shows that users favor a simple aesthetic and good navigation in a website over a complex system over a bold or flashy aesthetic.
One major turnoff for Internet users is having to register to see more of a website or having pop up ads interrupt their access. Good web design should try and remove those barriers as much as possible to keep customers coming back. Make sure your navigation is easy to figure out–Internet users like transparent design; that is, seeing what functions they can access and utilize on the website.
Also consider using social media like Facebook or Twitter to reach customers. People are impressionable: 69% of people have admitting to “liking” a product or brand on Facebook because someone else they knew had also “liked” that brand. Keep your content pithy and fun–this type of marketing will often appeal most to younger people. Email marketing is still a great way to share content as well: Forrester reported that email is actually more reliable than social media in terms of sales.
In this digital day and age, you want to keep up with your competitors. Consider boosting or designing your website–don’t be afraid to hire a professional web designer to make your business look as good as possible.