If you have a small- to mid-sized company, growing a significant presence on the Internet is now more important than ever. More and more people use Internet searches to find the best local products and services.
This is where SEO services, or search engine optimization services, come in. But what is SEO? SEO companies work with your business to help boost your online presence and gain a higher ranking in Internet searches.
When about 93 percent of online experiences start with search engines, and more than 100 billion Internet searches are conducted monthly around the world, SEO services are a necessity to getting your company noticed online.
Best of all? SEO is affordable and produces real results. Compared to traditional, direct advertisement, SEO services typically cost 61 percent less. Those are savings everyone can enjoy! SEO services also produce better close rates than traditional outbound leads like direct mailings — on average, SEO leads enjoy a 14.6 percent close rate.
One way SEO services help your company expand on the web is through blogging about the product or service your company offers. On average, companies with blogs have 434 percent more indexed pages than those without a blog. These blogs generate content relevant to your company, which racks up the frequency of keywords that consumers might search for.
Before you hire the services of an SEO marketing company, be sure that the techniques they use fall into the “white hat” SEO category. White hat SEO services use techniques that search engines consider good design. This leads to better and longer-lasting results. In contrast, black hat SEO involves techniques that involve deception and aren’t endorsed by search engines. Be careful to avoid black hat SEO companies! Read more.