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Thursday 19 July 2018
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Four Ways to Clear Up Your PPC Keywords

Internet marketing is crucial for anyone who owns a business. Everyone uses the Internet nowadays. With over 100 billion global searches being conducted each month, 93% of all online experiences begin with a search engine. One aspect of Internet marketing that will help your web presence is PPC.

An acronym for paid per click, this is an advertising model used to direct traffic to websites in which an advertiser pays a publisher when ads are clicked. Over 80% of company leaders felt very good about their PPC market, and feel that paid ads are very positive for their business. But, in order to have a successful pay per click model, one must have clear, concise keywords. Here are four ways to clear up your PPC keywords.

1.Check your campaign structure
Start this process by going through your campaign structure and grouping your ads into themes. Each ad group should contain 10 to 20 tightly themed keywords. After this is set, make sure to have relevant ad copy for each group so the keywords used by consumers match what is shown in the ad. Typically, searchers are more likely to convert if there are similarities between what they search for and the ad that appears. You can also organize your keyword by match type.

2. Remove any under performing keywords.
To ensure that your PPC campaign is efficient, look at your keywords and remove those that are irrelevant or not performing well. When doing this, it is usually a good idea to check the last two or three months of data, and if in that time period a keyword has received low or no impressions, it is a good idea to remove it.

3. Add negative keywords
These are vital for your paid per click success, as they help to manage your resources by reducing costs on keywords that do not perform as well. A good place to start is by looking in the search terms report as this will allow you to see what terms people are searching for that are showing your ads. After determining the terms that attract irrelevant traffic to your site, negative match them so you can control who sees your ad.

4.Check your quality scores
A good quality score is pivotal for PPC success. In doing this, think of some of the following questions and it will help optimize your campaign.

  • Are there low-quality score keywords in your ad copy?
  • Which match type gives you the best quality score?
  • Is your landing page relevant?

Have any questions? Contact Front Man Marketing, home of expert PPC consultants for any internet marketing needs!




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