Traditional marketing and advertising methods like TV, magazines and radio are increasingly giving way to the frontier of digital marketing opportunities available on the Internet. If your business or company hasn’t yet taken advantage of the countless benefits of online marketing, there has never been a better time!
Here are the top four reasons why your company should develop a digital marketing strategy:
1. A level playing field: Because digital marketing is affordable and accessible, all businesses — big and small — can take advantage of its benefits. Small businesses with well-designed websites and a dedication to customer satisfaction have as much of a chance to succeed as larger corporations and conglomerates.
2. Instant access to your targeted consumer base: Through cookies, hashtags and other digital marketing-specific tools, any business can reach their intended audience easier than ever. This will in turn make your digital marketing and advertising more effective, and it will produce more results than other methods of advertising.
3. The local SEO advantage: Did you know that 89% of consumers use search engines to help with purchasing decisions? Or that out of the approximately 30 billion mobile web searches made each year, about 12 billion are for local businesses? Many companies have recognized that SEO, or search engine optimization, is they key to getting exposure on the web to their targeted consumer base. Local SEO companies can help boost your business’ rankings in local search engine queries and bring the customers you want to your products or services through specific digital marketing and SEO strategies.
4. Tangible results: By directing your company’s marketing attention toward the web, you will be able to keep track of the shopping and surfing behaviors of people who visit your company’s site. In addition to this, advertising to Internet users allows them to make a purchase from your company with a simple click.