It’s no secret that the internet has completely revolutionized the way we live our lives, especially the ways in which we do business. This drastic change is perhaps most evident in the advertising and marketing industries. Gone are the days of rifling through the yellow pages or being lured in by sandwich boards. Consumers are demanding more.
Consumers are smart. Like, really smart. Therefore, pop up advertisements are no longer an effective means for businesses to persuade their target audience into buying their products or services. In fact internet users find them a nuisance, meaning the majority of paid and pop up advertisements are completely ignored. Instead of meaningless, “salesy” pitches, consumers want content that is enlightening and resonates with them. Enter content marketing.
Content marketing typically comes in the form of copy or text, however, video marketing has also made a big splash of its own. Video marketing and seo go hand in hand, and it’s expected that video promotion may even surpass traditional content marketing in popularity in the next few years. Simply put, video for seo is the way to go.
Similar to the copy written for content marketing, digital video production focuses on producing buzz-worthy content that is relevant to the target audience of a brand. Businesses can take advantage of video marketing trends in order to further increase their reach and develop a relationship with their consumers on a meaningful level. The idea is create video marketing content that is shareworthy. Take the ALS “Ice Bucket Challenge” that was incredibly popular during the summer of 2014. A simple video went viral, giving brands the opportunity to jump on the content band wagon.
Aside from an increased presence or reach, one of the greatest advantages of digital video production is affordability. Television and print advertising is cost-prohibitive in order to reach a significant percentage of a brand’s target audience. On the other hand, digital video production is extremely cost-effective while having potential to substantially increase a brand’s reach.
Another benefit is measurability. Unlike more traditional forms of marketing, it’s easier to measure the success of video content marketing as the results are immediately seen in the form of clicks, likes and shares.